Accepting new ideas begins with:
1. Awareness - advertising/ news story
2. Interest - seeks out information
3. Evaluation - "evaluates the idea or the product on the basis of how its meets specific needs and wants." Friend and family are a contributing factor.
4. Trial - experimenting with the idea, watching a demonstration or "making qualifiying statements"
5. Adoption - intregration of product or idea into daily life.
*only a few people will actually adopt the idea.
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1. Awareness - advertising/ news story
2. Interest - seeks out information
3. Evaluation - "evaluates the idea or the product on the basis of how its meets specific needs and wants." Friend and family are a contributing factor.
4. Trial - experimenting with the idea, watching a demonstration or "making qualifiying statements"
5. Adoption - intregration of product or idea into daily life.
*only a few people will actually adopt the idea.
Page 142
